Posts Tagged ‘brand’

Farewell to a Name

Posted in locksmithing on January 4th, 2010 by The Locksmith – 1 Comment

Chubb as a company disappeared long ago. Very cleverly it sold its brand name in several pieces. Chubb safes went one way. Chubb fire went another. And Chubb locks went to Assa.

The agreement to use the name on locks is expiring and, in a burst of madness, the use of the name isn’t or can’t be renewed. So the name is disappearing from locks. We are assured that the locks will still be made in the same way and at the same place and carry the same model numbers. But the branding will be distributed among Yale and Union, which are also brand names owned by Assa.

Let’s hope they do remain available. Because among all the really, really tawdry rubbish comprising 90% of the output from China that shortsighted “manufacturers” foist upon us, Chubb’s, as far as I know, was made outside China, and remained well made.